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10/09/2024
Lausanne, Switzerland – September 9th, 2024 – iWedia, a leader in digital television technology solutions and services, proudly announces the launch of its Live TVx application. The app is set to transform the live television experience on Google TV and Android TV devices worldwide. It’s leveraging country-specific features, FAST channels and advanced AI-driven personalization powered by Anoki to deliver a seamless and premium live TV experience.
Live TVx: Global Broadcast and FAST
Live TVx application, developed exclusively by iWedia, integrates seamlessly with Google TV devices, overcoming the complexities of various country-specific broadcast functionalities and requirements while enhancing the viewing experience with FAST channels and personalized content discovery.
Key Features of Live TVx:
- Broadcast + Streaming: Access to a variety of broadcast channels available in each region intertwined with FAST channels and on-demand content
- AI-Personalized EPG: User-specific Electronic Program Guide with channels curated and prioritized by advanced AI
- Rich Metadata Integration: Optional add-ons provide detailed program information, enriching the viewing experience.
- Seamless Google TV Integration: Seamless integration of iWedia’s design with Google TV’s Live TV tab, providing a unified viewing experience
- Customizable Branding: TV brands can offer a unique, tailored user interface, enhancing brand visibility and user satisfaction.
- Comprehensive product architecture: A single solution covering market deployments across vast number of manufacturers and numerous TV brands
- Worldwide coverage: Compliant with worldwide broadcast functionalities and country-specific customizations
“We are honored to spearhead this ambitious project alongside Google and other project stakeholders. Our LiveTVx application not only modernizes the traditional viewing experience but also offers TV brands new avenues for increasing value and revenue,” said Hans-Jürgen Desor, CEO of iWedia.
He added, “We are confident that LiveTVx will exceed the expectations of both manufacturers and end-users worldwide, delivering a revolutionary and personalized live TV experience on a global scale.”
Global Deployment and Future Plans
Live TVx will commence its rollout across the extensive existing base of devices and will be pre-integrated into new deployments. The phased market launch will begin in the US, with subsequent expansions planned for other continents and territories. This initiative aims to scale Google TV and Android TV programs, targeting specific retail markets in the US, Europe, and beyond.