iWedia Unveils Fast Launch Program to Accelerate Time to Market with its Custom Android TV Launcher

iWedia S.A, part of the ZEGi group and world-class provider of software solutions for connected TV devices, today announced the launch of its Android TV Custom Launcher and Fast Launch Program to support Set Top Box (STB) manufacturers in more rapidly getting products to market and driving value for their operator customers.

The Android TV Custom Launcher is a white-label solution from iWedia which features STAGE – a modern User Interface (UI) with multiscreen capability for all platforms. STAGE is compliant with Google’s operator tier program, easily brandable with the aim for the fastest deployment. The solution frees STB manufacturers to develop products that can scale to the requirements of operators – from OTT to hybrid functionalities. The Android TV Custom Launcher features pre-installed Value-Added Services (VAS), which include third party OTT integration, targeted advertising, video overlays, IoT and smart home features and personalization. These are features that can support operators in driving much greater value for their customers, in order to bolster their revenues.

With the offer of the custom Android TV launcher, iWedia’s Fast Launch Program brings value to STB manufacturers as to shorten time to market for their products. Offers differ from well pre-defined set of customization capabilities, middleware abstractions, a white label version for more rapid deployment to a fully tailored version for more specific product launches. With pre-integrated and continuous support through SLAs, iWedia’s Fast Launch Program is the only way for STB OEMs and operators to efficiently scale and accelerate market deployment.

Hans-Jürgen Desor, CEO, iWedia, said: “Our Fast Launch Program provides STB manufacturers and operators with the best combination to get products into the market efficiently and rapidly. These shorter timeframes are invaluable for helping to drive vastly improved commercial results.”