iWedia Brings WatchParty to Smart TVs: Empowering Broadcasters to connect with Viewers like never before

Lausanne, Switzerland, September 11^th – iWedia, a leader in software engineering and content delivery solutions, is excited to announce a major upgrade of its WatchParty solution, making it more accessible and versatile. Following market demand, WatchParty has been taken to the next level by integration through web technologies reaching compatibility not only with Android TV operator STBs but also with Smart TVs. This means public broadcasters can now organize WatchParties for mass events offering a more interactive and engaging experience.

WatchParty was created to bring people together, allowing them to share the joy of watching their favorite shows, sports, and videos with friends and family. Users can virtually watch live broadcasts or OTT content together with real-time chat on their TV screens, using their preferred messenger application. Now, enabled to work seamlessly through web browsers, makes even simpler for everyone to join in the fun. More companies can benefit from it, such as public broadcasters, as it allows them to use WatchParty through HbbTV portals for mass events, bringing larger number of their viewers closer together.

“Our goal is to make WatchParty a powerful tool,” said Hans-Jürgen Desor, CEO of iWedia. “By bringing WatchParty to smart TVs, we’re helping broadcasters and telecom operators engage with their audiences in a new, exciting way that feels personal and connected. It’s all about enhancing the viewing experience and making sure everyone can enjoy it, whether they’re watching and chatting alone or with others.”