The Industry Challenge
Telecom and Pay TV operators face growing pressure to deliver faster, validate more complex stacks, manage Android fragmentation, and maintain quality — all while operating across multiple device generations. Many still rely on disconnected teams and tools, resulting in delayed releases, lengthy stabilization, limited visibility, and reactive operations.
Delayed Releases
Fragmented workflows extend time-to-market
High Validation Effort
Manual testing bottlenecks slow delivery
Limited Visibility
No objective status across projects
Reactive Operations
Issues surface only after deployment
Introducing Teatro Factory
Teatro Factory is iWedia's operator-focused Software Factory for End-to-End DTV Device Operations. Built on over 15 years of digital TV experience, it unifies software delivery, automated validation, and device operations into a single operational framework — improving visibility, accelerating releases, and strengthening control across STB and Smart TV fleets.
Why Operators Need a Software Factory
Modern operators are no longer simply delivering television services — they are operating software-defined device ecosystems. Every software release impacts customer experience, device stability, operational costs, and platform evolution. Success depends on continuously delivering, validating, and operating software.
Continuous Delivery
Shift from project-based releases to a repeatable, always-on delivery model
️Operational Control
Gain measurable, traceable oversight across the entire device lifecycle
Scalable Operations
Manage expanding fleets without proportional increases in operational complexity
Quality at Scale
Embed quality gates throughout development, not just at release milestones
The Three Pillars of Teatro Factory
Teatro Factory is structured around three interconnected pillars - each addressing a critical phase of the device operations lifecycle, from code to customer.
Pillar 1 - Teatro Cx
- CI/CD
- automation
- traceability
- KPI dashboards
Pillar 2 - Teatro Test Lab
- SIL and HIL testing
- automated regression
- release certification
Pillar 3 - Teatro Pulse
- telemetry
- OTA updates
- fleet management
- diagnostics
Together, these pillars create a continuous feedback loop — operational data from deployed devices informs future development, driving continuous improvement in both software quality and customer experience.
Teatro Cx - Predictable Software Delivery
Teatro Cx creates the foundation for controlled, predictable software development - combining advanced engineering practices, automation, traceability, and delivery governance into a unified framework.
Core Capabilities
- Advanced CI/CD pipelines
- Architecture, code, and test automation
- Doc-as-Code methodology
- Automated reporting and KPI dashboards
- End-to-end traceability
Operator Benefits
- Objective project status visibility
- Faster integration cycles
- Reduced stabilization effort
- Measurable software readiness
- Predictable release timelines
Teatro Test Lab — Continuous Validation at Scale
Testing remains the largest bottleneck in digital TV software delivery. Teatro Test Lab introduces automation-first workflows — shifting validation earlier in the release cycle to reduce risk and accelerate time-to-market.
Software-in-the-Loop (SIL)
- Android virtualized validation
- Cuttlefish-based test environments
- Automated regression testing
- Early defect detection
- CI/CD pipeline integration
Hardware-in-the-Loop (HIL)
- Physical device validation
- Automated regression testing
- Performance and stability testing
- Release certification preparation
Validation becomes a continuous process —
not a final project milestone.
Teatro Pulse — Intelligent Device Operations
Once devices are deployed, operational complexity intensifies. Teatro Pulse provides the operational intelligence layer — delivering real-time visibility, controlled updates, and fleet-wide management across all deployed devices.
Device Telemetry
Real-time visibility, operational monitoring, and fleet health reporting
️OTA Updates
Controlled deployment, rollout management, and version tracking
Remote App Management
Application lifecycle control and fleet consistency enforcement
Diagnostics & Analytics
Advanced troubleshooting, device analytics, and operational intelligence
️Fleet Operations
Centralized control with multi-generation support at scale
The Operator Journey & Edge AI
This closed-loop model ensures every operational insight drives the next development cycle continuously improving software quality and customer experience.
Extending device operations with Edge AI
Teatro Factory's foundation supports advanced Edge AI integration, moving operators from reactive maintenance toward proactive fleet intelligence.
Ready to Modernize Your Device Operations?
If you're launching a next-generation STB platform, managing Android TV deployments, improving software delivery workflows, or seeking greater operational visibility — Teatro Factory provides the framework to support your transformation.
Next-Gen STB Launch
Deploy with confidence from day one
Android TV at Scale
Manage fragmentation with precision
Operational Visibility
Gain full fleet intelligence
Frequently Asked Questions
What is Teatro Factory?
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