Android TV has been adopted by a large number of service providers since the introduction of Android TV Operator Tier enabled them to rapidly deploy a sophisticated service that combines access to the vast array of content in the Google Play Store with a differentiated user experience.
However, Android TV on its own can only take operators so far: in order to make the most of the opportunities available to them to add value and maximise potential sources of revenue, they have to look beyond the immediate capabilities of the platform.
In this section of the survey we look at the extent to which Android TV can enable differentiated offerings, the advantages and disadvantages of unicast delivery and the potential for operators to add services such as addressable advertising and smart home integration.
Click HERE to read iWedia’s contribution, summary, and findings for this survey.
Note: we shall be hosting a webinar discussing the findings of this report. Keep your eyes peeled for more details on this very soon.